Offer Tags
Project Overview
This project focused on increasing the Add to Cart (ATC) rate from the listing/Grid view and product detail (PDP) pages by introducing Offer Tags for a UAE audience. The objective was to highlight relevant offers and promotions, encouraging users to make quicker purchase decisions. By strategically placing visually appealing and informative offer tags, we enhanced user engagement and improved the overall shopping experience, catering specifically to the preferences of the UAE market.
The Challenges & Solutions
The challenge was to ensure that the offer tags stood out without disrupting the clean UI and product focus. Key considerations included: 1: Maintaining Visual Hierarchy: The offer tags were designed with a subtle gold gradient background, giving them a premium look that aligns with the preferences of the UAE audience while maintaining a clear visual hierarchy. 2: Icon & Typography: A discount icon was added to the left to quickly capture attention, and the use of superscript for "2nd" maintained a clean and refined look. 3: Attention Grabbing Design: The gold gradient not only adds a sense of luxury but also draws user attention effectively, ensuring that offers stand out without overwhelming the interface. 4: Contrast & Visibility: The color and typography were optimized to ensure high readability while maintaining aesthetic harmony across the interface.
Key Offer Tag Features
1: Premium Visual Design: The gold gradient enhances visibility and gives the tag a attention grabbing look. 2: Dynamic Tag Placement: Offers are displayed directly on product listings and PDPs, ensuring users see them at crucial decision making moments. 3: Easy Offer Identification: Users can quickly recognize discounted products without needing to open multiple pages. 4: Improved ATC Rates: Clear and visible offers encourage more users to add products to their cart. 5: Strategic Placement for Conversions: Positioning on high engagement areas increases impulse purchases and checkout rates.
Wrap Up Project
The successful implementation of offer tags resulted in a notable increase in ATC rates. The design maintained visual harmony while effectively driving conversions. This project highlighted the importance of blending functionality with aesthetics while catering to region specific preferences to enhance the e-commerce experience.