The challenge was to create a seamless and intuitive coupon system that simplifies discount application, enhances visibility, and drives both user acquisition and higher cart values.

 1: Eliminating Manual Coupon Entry: Users previously had to remember coupon codes and manually enter them at checkout. Instead of copy pasting the code, users can now click on an “Apply” CTA in the coupon to apply it directly if available at the cart. 2: RealTime Discount Visibility: Customers lacked visibility on potential savings before checkout. Coupons are now prominently displayed on product and cart pages, showing applicable discounts instantly. 3: Encouraging New User Acquisition: High cart values deterred first time buyers. Increased visibility of coupons reassures new users, providing upfront clarity on discounts they can avail. 4: Driving Higher Cart Value: Customers may not always be aware of tiered discounts. Users are incentivized to add more items to unlock better savings, leading to increased order values. 5: Simplifying Coupon Management for Teams: Marketing teams needed a more efficient way to manage promotions. A backend system was implemented, allowing marketing and merchandising teams to easily update coupon details without technical intervention.